Apple is one of the world’s leading brands and needs no introduction. Their marketing and their designs have been the aspiration of existing and established companies alike. The key to Apple’s branding success is its timeless, polished and consistent design. Apple has set a strict set of guidelines for its corporate identity and any agency working on the brand needs to respect that. Apple South Africa’s challenge is distributing and reproducing its marketing material at scale and across all of its resellers. To do this, the brand enlists the help of smaller agencies to create digital and inbound marketing material for its resellers and partners.
Apple is polished and refined, the brand doesn’t require creativity it requires a strict adherence to the standard already provided. Apple requires the agencies that it works with to execute their vision and designs clinically and with precision. Apple provides the building blocks, it’s about putting it all together for the necessary format. Reagency has been reproducing and producing material for Apple since 2016, we use our technical skills and ability to execute instructions to create the necessary assets as outlined by Apple.
We have had the great pleasure of producing digital marketing campaigns for Apple’s suppliers, some of the campaigns we’ve worked on include Apple Watch Series 2&3, iPhone 7 & X, Macbook Air and Macbook Pro.