For a little over 3 years, We’ve had the pleasure of working with one of the country’s leading tech brands. Initially brought in as a result of our success at helping HiFi Corp grow their digital footprint. Our main objectives were campaign ideation and execution working with the company’s digital department to get results in a highly competitive and growing eCommerce market.
Incredible Connection’s biggest challenge came in the form of competing with Dion Wired for market share while building and growing a young team of creatives and strategists. The market was highly volatile, good ideas were snatched up and replicated by competitors as soon as the next day. Growing and maintaining a consistent audience was tough.
Reagency provided direction and strong technical skills to produce high-level campaigns and ideas to keep up and often out-perform the competition. We accomplished this by maintaining relationships with key suppliers such as Fitbit and Apple to offer consumers unique deals only available at Incredible Connection. We supported these unique deals by highlighting add-on services offered by Incredible Connection such as free data transfers.
The idea was to set trends and lead the sector by constantly producing new concepts very quickly. It didn’t matter if the competition stole our ideas because we’d quickly follow up with something new, leaving them one step behind.