We had the pleasure of working with Logitech South Africa to distribute and produce the campaign assets for its initial Circle by Logi launch into the country. Circle by Logi is an intelligent and compact home security device. Circle is a light-weight camera that records and streams surveyance footage to directly to users via a cellphone app whenever motion is detected.
Logitech has a well-established footprint in South Africa and required that their standard be upheld according to their guidelines. Large brands look for agencies capable of producing high-fidelity executions of their designs. The importance is placed on the brand and its product, it’s about more than just design and adhering to a visual standard. It’s about controlling and maintaining the consumer’s expectations and brand experience. Reagency is equipped with a mix of experience and passion, our team has produced work for high-profile technology brands in the past. We have the knowledge and expertise to manage and maintain Logitech’s standard of work while distributing their assets in accordance with Google’s digital marketing specifications.
Larger brands also require quicker turn-around times as there are many stakeholders involved in checking and approving assets. Our team is small and nimble enough to adapt to each project, producing the best results for our clients. Since then, we have worked on a few other Logitech ranges including their extensive peripherals.